The CIRCUBATT project took center stage at the EurOMA 2025 Conference in Milan, where circularity in battery supply chains was a headline topic across sessions. Representing the project, Dr. Mao Xu from the University of Greenwich presented groundbreaking research on how circular EV battery business models can reshape the European battery landscape.

Reimagining EV batteries through circular business models

What happens when circularity becomes the foundation of battery innovation?

At EurOMA 2025, CIRCUBATT unveiled a framework of nine circular strategies for the electric vehicle (EV) battery lifecycle — from design to reuse and end-of-life management.

The research highlighted key approaches such as:

• Battery reuse and remanufacturing

• Digital battery passports

• Battery-as-a-Service (BaaS) models

• EV sharing platforms

• Smart logistics and traceability tools

These models aim to close the loop in battery supply chains — ensuring that materials, data, and value flow efficiently across the lifecycle.

Why it matters for Europe’s battery industry

The transition to green mobility and clean energy systems hinges on battery innovation. But for the EU to lead globally, the battery sector must become more sustainable, resource-efficient, and digitally enabled.

CIRCUBATT’s work shows that circular EV battery business models are not just theory — they’re practical pathways to:

• Reduce environmental impact

• Recover critical raw materials

• Extend battery lifespan

• Enable new economic models for producers and users

This shift aligns with major EU frameworks such as the European Green Deal, Battery Regulation (EU/2023/1542), and the Sustainable Product Initiative.

A milestone moment at EurOMA 2025

Circularity was front and center throughout the EurOMA conference, with sessions on:

• Battery recycling innovation

• Second-life applications for mobility and energy storage

• Circular logistics and reverse supply chains

Dr. Xu’s presentation positioned CIRCUBATT at the heart of this conversation — offering actionable research and tools that support both policymakers and industry leaders.

What’s next for circular batteries?

The CIRCUBATT project will continue to explore how digital tools, AI, and policy integration can scale up circular strategies across the EU.

As more EVs hit the road, the need for closed-loop, competitive battery systems is urgent. That’s why CIRCUBATT is working with partners across Europe to make circular battery business models a reality.

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